Video: Your Secret Weapon in Recruitment & Retention!
Keeping and retaining the best quality talent is a challenge that many businesses face. Staff recruitment and retention is proving harder, as the workforce has more expectations and more opportunities available to pursue. We’ve found that communicating through video gives brands an advantage over others relying on the more traditional methods.
But why is that?
Engagement.
Video stands out and lets you SHOW what you’re all about. Don’t just pay lip service to a great culture, amazing incentives and amazing diversity - show the audience (and applicant) exactly what you’re offering.
Speak directly to a like-audience.
Video allows you to show a viewer someone that is exactly like them - if they are watching and share the same pain points, interests or passions as someone they can see in the video, it goes a long way to building empathy and rapport before you even speak to them. Encouraging applicants this way means they qualify themselves!
Communicate in a complementary way.
For an external recruitment campaign you’ll have all of the written aspects - video acts as a complementary assets to those listings, making your brand stand out, but giving you a great opportunity to emotionally connect with someone.
Keep messaging clear and concise.
If you’re communicating to an existing staff base, you can ensure that the tone and key messages of the communication is clear and concise. Plus it’s made once and delivered to all. It also goes a long way to demonstrating and investment in the team, by putting some polished and slick resources together for them - rather than just another email.
Showcase your superstars
You want to keep your best talent, so why not feature them to your network? It’s flattering to be asked to share your story, and the reasons they love the business, so not only do you get an excellent spokesperson for your brand in recruiting others like them, but you reinforce and encourage the recognition of those from within.
Case Study: Specsavers
Culture is one of those hard-to-quantify-yet-exceptionally-important metrics that are crucial to the long-term success of any business. Recruitment, engagement and retention lives and dies by it. So how do you communicate this metric? We opted for the time-old "show, don't tell" approach for this recruitment drive by Specsavers. We were able to identify the key messages, ask the right questions and capture Specsavers spirit in a genuine and thoughtful way.
Case Study: Ofload
We all know that showing is better than telling, but how exactly do you capture world class customer service this way? You go right to the source, of course! We caught up with a few Ofload customers to capture a typical day-in-the-life. We loaded up big-rigs, roadtripped around Melbourne, and discovered how the Ofload platform improves cashflow for these small businesses. This testimonial demonstrates that getting on the road with Ofload has never been easier!
All the feedback we’ve received on recruitment and retention campaigns we’ve worked on has been positive - the quality of applicants and responses has increased because of the use of video.
If you want to look at what recruitment content could be right for you, get in contact or get a SAME DAY QUOTE today.