Testimonials: Why Should You Make One (and how you can make them better)
With social media, your competitors are able to reach your audience as easily as you are. So it's important that your digital footprint is strong, authentic to your brand and showcases exactly how great your business is!
One of the best ways you can set yourself apart online is through the use of testimonials and case studies. It's one of the most common videos we make at Balloon Tree Productions and we completely understand why. They work!
Why make a testimonial video?
Video testimonials and case studies show off real-world experiences of your brand. Customers and clients will relate to it. It contextualises exactly what you do and how you do it, as well as showcasing your brand’s personality and expertise. Not to mention, creating a video gives you a powerful marketing asset which will drive traffic to your socials and websites - ultimately leading to high-quality leads. Talk about a bonus!
Variation is key!
When you picture a testimonial in your mind’s eye, it’s probably not the most exciting image. You’re probably imagining some talking heads walking through vague pain points with dry delivery. What a shame! These videos have so much more potential to hook you in!
Invest time in creating case studies and testimonials that are as unique as your brand.
It's important to take your time preparing your strategy!
Pre-Interview your talent
Your interviewees have generously given their time to speak about their experiences with you - so it’s important that you make them feel comfortable and safe. A Pre-interview is a terrific way to vibe check the quality of the performance before you lock anything in! The more comfortable your talent feels, the more authentic the performance. Ultimately, the quality of this delivery impacts how the story is received by potential customers.
Show, don’t tell!
Pairing interviews with accompanying visuals to illustrate your brand's services is just as important to demonstrate your point. This could range from shots of your head office, daily retail interactions, or footage of our speaker’s daily routine to showcase the lifestyle changes, and the kind of person that uses your service.
All that comes together to create a rich, and honest picture of the impact that you create on your customers' lives.
Here’s a few examples of lively case studies and testimonials that demonstrate impact in a meaningful way:
Perhaps it’s about time you got your own suite of testimonial videos sorted out. If that’s the case, grab a SAME DAY quote from us today!